The Ultimate Guide on How to Source a Winning Product to Sell

It’s true: choosing a winning product is one of the most important parts of starting your own business. But, it can be hard to know where to even begin.


If you’re trying to sell something that has never been sold before, you might think you have no idea what’s going on and how to go about it. That’s why we put together this list of tips for choosing the right product for your business!


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  1. Conduct market research.

Understand your target market and the products they are currently buying. Identify gaps in the market that you can fill with your product. Do some research into the market for your product type before diving in headfirst! This will help ensure that you have all of the necessary elements in place before making any big commitments or spending money on advertising campaigns—which could go either way depending on how well things turn out!


  1. Look for trending products.

Stay up-to-date on the latest trends in your industry and consider sourcing products that are currently in high demand.


  1. Validate your product idea.

Before investing money into sourcing a product, make sure there is a market for it by testing the demand through surveys, pre-orders or crowdfunding campaigns.


  1. Check for competitors.

Make sure the product you want to sell is not already being sold by too many competitors. If so, try to find a way to differentiate your product.


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  1. Choose a reliable supplier.

Source from reliable suppliers such as Suyobo. Do thorough research on potential suppliers and manufacturers to ensure they have a good reputation and can provide high-quality products at a reasonable price.


  1. Negotiate terms.

Once you have identified a supplier, negotiate the terms of your agreement, including price, minimum order quantities, and delivery times.


  1. Test the product.

Before placing a large order, order a small sample to test the product’s quality and ensure it meets your standards.


  1. Find an existing product.

This can be tricky because most products have dozens of different versions and variations, but there are some that don’t—and those are the ones that tend to make the most money. So if you’re looking for something similar make sure to try having a customized product instead.


  1. Find a niche market.

This is where things get really interesting! Find a niche with high potential. If you’re selling a product that can be used by everyone, your target audience is likely to be broad. You’ll want to narrow down your target audience to those who are interested in your product and its benefits. You can find niches by researching what your competitors are doing wrong or by tapping into trends in your industry or even just browsing around online forums. It doesn’t matter how big or small your niche is as long as there’s something that makes it different from everyone else who is selling it already.


  1. Find inspiration from other people around you and create a product of your own.

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So you’ve done the research and have identified a product you’d like to sell. Now, how do you get it into the hands of people who will buy?


You’re going to need some help from your friends and family. If you’re not already connected to them, start by getting on Facebook or Instagram and inviting your friends to connect with you. After all, their friends are probably people who would be interested in what you have to offer—we know that’s true for us!


Once they connect with you and find out more about your business, they can share it with their networks. You’ll also want to make sure that they know that they can reach out if they have any questions or concerns about your products or services. This gives them another opportunity to make a connection with someone who has experience selling similar products or services.


Finally, don’t forget about social media influencers! They could be an excellent source of leads for your business if they’re already building an audience of people who will buy from them regularly. If not, it never hurts to reach out and ask!



Sourcing your items at Suyobo is a good option if you’re looking to sell interesting and unique products. We offer a variety of products, including toys, jewelry, office gifts, household items, and more. Overall, Suyobo can save you time and money, and ensure that you get the products you need at a good price.



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